Posts
Of course that traffic number will vary from site to site, so please don’t use that as a benchmark. If you have a very well defined niche and the ads Google displays are EXTREMELY targeted to your audience then your click-thru rate (CTR) may be higher than average, thus earning you more per visitor.
Note : The click-thru rate is simply the percentage of ad views divided by number of clicks. So you if you have 400 page displays and receive 40 clicks, then your click-thru rate is 10% (400 divided by 40).
While Google does not disclose how much you earn per ad, you can login to your account anytime to view your CTR.
What’s a Good Click-Thru Rate?
In online marketing, an average click-thru rate is between 1 and 2%, however with AdSense, people have reported much higher numbers. In fact, my flat stomach site has recorded click-thrus as high as 8% on some days, but my Web site creation site usually averages around 2%.
Experiment With Ad Placement
If want to improve your CTR try playing around with placement of the ads.
Many AdSense gurus will tell you that one of the best places to put the ads is vertically along side your text. See the following screenshot…
See how the ads flow with the main content on the page? It’s natural for the eye to just wander to the right of the page to view them.
In order to achieve this layout, I simply added a table that was right aligned on the page and placed the AdSense code inside the table.
I just pasted the code below at the top of my page right before my content…
INSERT GOOGLE ADSENSE CODE HERE
And if you want to change the width of the ad area, change the 120 attribute in the HTML code to whatever suits you.
Another good place to display the ads is right at the very end of your articles in a horizontal view like this…
(Please note the red box around the ads is just to point them out in this visual. There is no red box on my actual site. It is against Google’s TOS to modify the AdSense code, and that includes putting boxes around the ads and/or calling them out in any way.)
This makes the ads look like they are part of the article, so when your audience finishes reading, they are naturally drawn to the ads at the end. My CTR went up when I started using this placement.
To get this ad format choose the horizontal 468x60 layout when getting your ad code. This ad layout also works well underneath titles and sub titles on the page.
Get Colorful
Switch up the color of your ad’s links and text. I personally prefer to use the same colors that I use on my site, but many have found success by changing them up. So it’s good to experiment and see what works best for you.
Use Meta Tags & Focused Content for More Relevant Ads
Meta tags are descriptors that go into the HTML of your pages and it tells the search engines what your pages are about.
Here is a sample of code that should be at the top of your HTML code on every page right after the opening tag and before your tag…
Remember, this code needs to go in the HTML of every page. So if you’re using an editor that does not allow you to edit the actual HTML code directly, you should switch immediately to a program like CoffeeCup or Dreamweaver.
Not only does this information help the search engines rank your pages and provide information about your site, but it also tells Google what your page is about to help serve the most relevant ads for AdSense . And the more relevant your ads are, the greater the chance someone will click on them.
Your content should also be focused. Each page should have one main topic that is related to the overall theme of your site. If you talk about several different things on one page, Google will have a difficult time determining what the page is about so your ads may not be as relevant to the content.
And the more relevant the ads are to your content, the better the chance people will click on them and earn you more money.
So keep your content focused!
This makes the ads look like they are part of the article, so when your audience finishes reading, they are naturally drawn to the ads at the end. My CTR went up when I started using this placement.
To get this ad format choose the horizontal 468x60 layout when getting your ad code. This ad layout also works well underneath titles and sub titles on the page.
Get Colorful
Switch up the color of your ad’s links and text. I personally prefer to use the same colors that I use on my site, but many have found success by changing them up. So it’s good to experiment and see what works best for you.
Use Meta Tags & Focused Content for More Relevant Ads
Meta tags are descriptors that go into the HTML of your pages and it tells the search engines what your pages are about.
Here is a sample of code that should be at the top of your HTML code on every page right after the opening tag and before your tag…
Insert Page Title Here
Remember, this code needs to go in the HTML of every page. So if you’re using an editor that does not allow you to edit the actual HTML code directly, you should switch immediately to a program like CoffeeCup or Dreamweaver.
Not only does this information help the search engines rank your pages and provide information about your site, but it also tells Google what your page is about to help serve the most relevant ads for AdSense . And the more relevant your ads are, the greater the chance someone will click on them.
Your content should also be focused. Each page should have one main topic that is related to the overall theme of your site. If you talk about several different things on one page, Google will have a difficult time determining what the page is about so your ads may not be as relevant to the content.
And the more relevant the ads are to your content, the better the chance people will click on them and earn you more money.
So keep your content focused!
No comments:
Post a Comment