AdBrite Unveils Behavioral Targeting (BT) Network

Internet ad marketplace AdBrite, said it will leverage its 70,000 plus active Web sites to unveil a behavioral targeting product that it bills as the first to utilize behavioral targeting methods over a network with such vast reach. AdBrite introduced the product at the OMMA Behavioral conference in San Francisco today.

AdBrite’s network has grown significantly this year (it was 50,000 strong in January) – right now, the company is second only to Google in the breadth of its reach. Interactive advertisers will be able to use the new BT product to target ads on five times more sites than they could previously, the company said.

“Site owners are joining AdBrite at an accelerating rate to take advantage of our unique targeting options and transparent ad marketplace,” said Ignacio Fanlo, CEO of AdBrite. “AdBrite’s mix of high-reach publisher brands and engaging specialty content sites is an unbeatable combination for advertisers and publishers alike.”

Advertisers will be able to show ads to relevant users in 14 major categories and more than 3,000 sub-categories. Prices are set via a real-time action and transparent reports of performance will be available to optimize results.

User interest categories include Automotive, Business & Finance, Careers, Consumer Electronics, Dating & Singles, Health, Music, and Travel. The service is currently available to a select group of advertisers on an invitation-only basis.