The biggest mistake I see people making is choosing site and blog topics like making money online or making money with AdSense . First of all, any topic surrounding
“making money” is so heavily saturated out here that it is easy to get lost in the shuffle.
At the time I am writing this, Google tells me there are 401 million sites in their index that potentially focus on the keyword phrase, make money .
On the flip side, when I did a search for parenting advice , there were only 2 million sites . What a huge difference when it comes to having a chance at getting your site on
that first page of Google results.
Now 2 million may still sound like a lot to you, but it’s much, much easier to get a site ranked on the first page of Google with a number like 2 million than it is 401 million.
Of those 2 million, there are probably only about 300 sites that are extremely relevant to that keyword search. So you’re not really competing with 2 million people. It’s really
much less than that.
Remember Google is counting nearly every page that mentions that keyword phrase at least once so that’s why the number of results is so high. Another reason you should
avoid the money making topic is it’s a mistake to create a site or blog about making money if you haven’t walked down that street yourself.
People want to learn about making money from people who are already successful. Not from people just getting started who are just promoting the latest money making
scheme or product. They are looking for credible sources with proof on how to make money.
So if you are not successful with the topic you chose, it will become apparent in your delivery. Your content will look like so many others around the Web and you’ll get bored
with your site very quickly.
Passion Drives My Site and My Income
I would have never created www.2CreateAWebSite.com if I didn’t enjoy teaching others how to build their own sites. Not only would that have been a chore from hell, but I don’t think my site would have been as useful or successful.
After all, I would have had to get the content from other sources and paraphrase the articles myself instead of writing from my own experiences. Being interested in this topic has helped so much because I am never at a loss for new content, and I love coming up with creative ways to teach people what I’ve learned.
I am constantly visiting my competitor’s sites and dreaming up new ways to explain things better. It’s definitely an ongoing process because keeping my content fresh is a must for long-term traffic.
Through my writing, my audience can tell I have experience with the information I’m writing about, so they see me as a credible source. Much of the information on my site cannot be found anywhere else on the Web so they often bookmark it and come back later or tell their friends.
(Yup… more free traffic on the way!)
I would never been as motivated to maintain my site if I had chosen something like stock investing. Even though it sounds like a profitable topic for AdSense (Stock related ads may earn you more per click), I would have been bored to tears developing content for something I know very little about.
I cannot stress how important it is to choose topics you are knowledgeable on and have a passion for. You’ll make the process 10 times harder than it needs to be if you go around using other people’s ideas or choosing topics you think have a better chance of making a lot of money.
But the reality is… the topic that has the best chance of making the most money, is the one you can write the most about.
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